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Juice Truck branding

150HP is a brand created for a Mexican Juice Truck. The juices consist only of fresh and cold pressed juices that are served with healty nutritions to the consumers. The design of 150HP is about sharing the nutrition facts and presenting it on a scientific way. Fruits and vegatables have the complex structure and we want to empathise this through a scientific photography approach by presenting close-ups. For the design element we decided to add a + to all the communication of the brand. This empathise the healty nutritions consumed to increase your bodies natural immune system.


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